You might think you’ve seen all the marketing statistics (if you look for them) but away from SEO and Social Media, there are some really interesting statistics. Here, we delve into what stats matter when it comes to using your marketing and advertising budget.
- 99.7% of people live within 3 miles of a Post Office
This statistic is really incredible. 3 miles across the UK means the Post Office is prime real estate for any type of advertising – and post office advertising is incredibly cheap. Compare the 3 mile radius to something such as a traffic or roadside banner and you are not only capturing people who are static (waiting in line) but also getting a very good deal.
- 43% of queing people have grandchildren
This statistic is another great one, showcasing that if you want to reach a broad demographic, appeal to people in one large niche – grandparents. Whatever you’re selling, if you can appeal to this market, you really are getting a huge reach.